Understanding Analytics

There are 3 types of analytics:

1. Account Analytics
2. Note Analytics
3. Task History

Account and note analytics look and behave exactly the same, the only difference is account analytics will include data from every note and task for the given time range, whereas note analytics will only include data for that specific note and any task that sent using that note. 

To see the analytics for one specific task, view the history tab located at https://account.gratavid.com/task. To see the analytics for a group of tasks, look at the note analytics for the note selected for each task. For example, if you create a "New Donation Note" and send 10 tasks via this note, then you can look at the note analytics for "New Donation Note" to see the aggregated data for all those 10 tasks.

Unique Data

By default, all the data you see on the analytics pages will include every event, regardless of how many times a contact triggered that event. For example, if a contact clicks an email 3 times, that will count as 3 clicks. If the note was sent/delivered to 3 contacts, and every contact clicked it twice that would be 6 clicks and 3 deliveries. This would equal a 200% email click-through rate ( 200% = 6/3).

To see unique data, toggle the "Show unique data" toggle at the top right of the analytics page. 

Definitions/formulas:

• Video plays-a video was started. If the note contains 3 videos and a contact watches all 3, that will count as 3 video plays
• Unique video plays-the number of contacts who played a video.  If the note contains 3 videos and a contact watches all 3, that will count as 1 unique video play
• Half video plays - a video was played 50% of the way through
• Unique half video plays - the number of contacts who played a video 50% of the way through
• Full video plays - a video was played 85% of the way through
• Full watches -a Gratavid was watched all the way through. For example, if your Gratavid contains 3 videos, then a "watch" would count when the contact finished all 3 videos. If the note contains 3 videos and a contact views all 3, that will count as 3 video plays; however, that will only count as 1 watch. 
• Unique full video plays - the number of contacts who played a video 85% of the way through
• View through-rate - The percentage of videos that were watched 85% of the way through
• Unique view through-rate - The percentage of contacts who watched a video 85% of the way through
• Note Pageviews - the number of times your note url was visited/viewed. For example, if you visit your note URL/landing page and refresh it 5 times, that will count as 5 page views. 
• Unique pageviews-the number of contacts who visited your note. For example, if you visit your note URL/landing page and refresh it 5 times, that will count as 1 unique page view.
• Replies - the number of times anyone replied to your note
• Unique replies-the number of contacts who replied to your note
• Shares - the number of times anyone shared your note
• Unique shares-the number of contacts who shared your note
• Sent- The text was sent, but we can't confirm it has received the contact's phone yet. Typically, a sent status will be replaced by a delivered or undelivered status within seconds or minutes. Once a message is older than 72 hours, receiving a further status is very unlikely. We recommend treating sent as a final status after 72 hours even though we can't confirm it was actually delivered. 
• Delivered-The email or text message was successfully delivered to your contact's inbox or phone. This does not mean it was opened or clicked. 
• Undelivered- The text message was not delivered. 
• Failed- The text message could not be sent.
• Bounced - The receiving email server could not or would not accept mail to this recipient permanently. This most common reason for this problem is sending emails to an incorrect email address. 
• Deferred- The receiving email server temporarily rejected the message. We will attempt to resend this email for up to 72 hours. No action required of you. If we can't successfully deliver the email after 72 hours it will count as a dropped email. 
• Blocked- The receiving email server could not or would not accept the message temporarily. If a recipient has previously unsubscribed from your emails, the message is dropped.
• Dropped- The email could not be delivered. This is likely because the email has bounced in a previous send. Once an email has bounced, it will automatically drop unless you change the contact's email. 
• Opens-The number of times your email was opened. If a contact opens an email 3 times, that will count as 3 opens. 
• Unique Opens-The number of contacts who opened your email. If a contact opens an email 3 times, that will count as 1 unique open. 
• Clicks-The number of times your email was clicked. If a contact clicks an email 3 times, that will count as 3 clicks. 
• Unique Clicks- The number of contacts who clicked your email. If a contact clicks an email 3 times, that will count as 1 unique click. 
• Click-through rate - total number of clicks / total number of messages delivered
• Unique click-through rate - number of unique contacts that clicked / number of unique contacts that received (delivered) a message
• event_timestamp(milliseconds) - The total number of milliseconds is the elapsed milliseconds since timestamp or UNIX epoch counting from 1 January 1970. Milliseconds are a common timestamp used in computer programming and data science. You can copy/paste your timestamp into an online converter to see a human-readable time, or you can create a new column in excel using the formula "=( %event_timestamp_CELL% /86400000)+DATE(1970,1,1)" to convert the timestamp to a human-readable date. Note: make sure to update the cell format if you want to see the date and time.

See image for example: