Tips for the perfect subject line

Include the word “video” in your subject line

A great email subject line will grab the attention of your email subscribers and encourage them to open your message. If those users see “video” in the email subject line, they’ll know that they’re getting something extra special from you. In fact, according to MediaPost, when marketers used the word “video” in an email subject line, open rates rose 7 percent to 13 percent.

Have fun and make it human

• Bad: "Donation receipt"
• Average: "Thank you for your donation"
• Best: "Your gift just changed a lift"

Example subject lines

1. I made you a video today!
2. [Sender Name] just sent you a video message…
3. Quick personal video I just recorded for you
4. A personally recorded video just for you from [Sender Name]
5. [Sender Name] is sending you a personal video message